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TRAVEL WELL WITH LONELY PLANET MAGAZINE INDIA!

 
     
 

“The Lonely Planet Magazine will set new benchmarks for travel magazines in India.  With experience in travel of over 35 years and access to 365 travel writers across the world, no other magazine can offer the kind of advice that Lonely Planet Magazine can. In its pages you will find new destinations to travel to, as well as new things to do in familiar destinations. Take a subscription to the Lonely Planet Magazine. It’s a small investment for a better holiday”.

TARUN RAI

CEO Worldwide Media

The much coveted and awaited travel title from Worldwide Media (a Times Group – BBC Worldwide JV), Lonely Planet Magazine India was launched on January 29th, 2010 at a fantastic launch event in Mumbai. The evening celebrated varied and diverse cultures from across the world and iIf we thought that was the end, it wasn’t. The magazine now takes it celebrations into the city of Delhi/ NCR on April 1st, 2010.

Tarun Rai CEO Worldwide Media, aptly comments “The Lonely Planet magazine’s launch celebrations roll into the NCR/ Delhi. True to Lonely Planet’s belief that travel is about experiences, we have put together an evening of music, dance, food and wine from across the world. The magazine has had a fantastic reception so far and this event will raise a toast to its success.”

The magazine priced at Rs. 100/- , is aimed at the affluent, urban couples in the age group of 30 – 50 years, who are keen travellers.  
The Lonely Planet Magazine India offers readers everything it takes to travel interestingly. It has a great mix of travel destinations, both International and Indian and a different take on all things travel. The vivid writing and stunning colour spreads by seasoned International  and Indian traveler-writers and photographers , seeks to inspire and enable travelers in India to connect with the world; to leave behind the everyday, sample different cultures first-hand, discover the people, the history and the land.

“The Lonely Planet magazine’s launch celebrations roll into the NCR/ Delhi. True to Lonely Planet’s belief that travel is about experiences, we have put together an evening of music, dance, food and wine from across the world. The magazine has had a fantastic reception so far and this event will raise a toast to its success.”

TARUN RAI
CEO Worldwide Media

Commenting on the product, Tarun Rai further adds “The Lonely Planet Magazine will set new benchmarks for travel magazines in India. With experience in travel of over 35 years and access to 365 travel writers across the world, no other magazine can offer the kind of advice that Lonely Planet Magazine can. In its pages you will find new destinations to travel to, as well as new things to do in familiar destinations. Take a subscription to the Lonely Planet Magazine. It’s a small investment for a better holiday”.

Debolin Sen Brand Publisher Lonely Planet Magazine India elaborates “The Lonely Planet Magazine India is truly expansive in its content. The magazine is an excellent inspirational tool. It helps one dream and plan future travel. The magazine helps you rediscover places you think you know well. It compels you to look at them with fresh eyes. And above all, if it’s unique experiences you seek, this is the definitive magazine to access them all. It’s really a stunning showcase of the why of travel. ”

Adds Vardhan Kondvikar, Editor Lonely Planet Magazine India “The magazine aims to bring to you the most astonishing photos and the friendliest writing, coupled with useful, clearly-presented information to inspire and help the Indian traveller see the world. We don’t believe in dictating how you travel, only that you do travel well.”

Clearly, Lonely Planet Magazine India is perfectly placed to offer everything the Indian traveller looks for when their thoughts turn to travel, so that they
DON’T JUST TRAVEL, BUT TRAVEL WELL
.

THE EDITORIAL BLUEPRINT

Authoritative and quirky, inspiring and irreverent in the same breath, Lonely Planet Magazine India sets the tone for travel that is unique and refreshing.
Well-researched and thought-through travel pieces packed with maps, guides and information take the readers one step closer to places that inspire them. The magazine provides trusted, independent advice and information that’s been gathered without fear or favour, covering a range of budgets, and revealing the positives and negatives of every location covered, allowing readers to either go with the magazine’s judgment entirely, or use the stories as a jump-off point.

The magazine is also tailored to the tastes and preferences of Indian travellers, and caters to the kind of experiences they seek, and the complexities they face. From 'Best of' lists to Five easy trips and stopovers to mini guides, where to find restaurants serving Indian cuisines to tasting the world on a plate as well as accessing child-friendly options when travelling. Lonely Planet Magazine India has the world covered for its readers.

Postcards: Every month, in the Postcards section, readers get to share stories about where they’ve been and what they’ve seen. Pages in the magazine are reserved for beautiful snapshots and intriguing travel anecdotes sent in by readers.

5 Easy Trips: The magazine helps you get out on weekends, with five inspiring trip ideas every month. Planned from major Indian cities, and packed with local know-how, these quick getaways are simple to plan, offer both adventurous and easy-living options, are hassle-free, and keep the traveller going until the big holiday.

Writing Home: Opinion pieces from Tony Wheeler (founder of the Lonely Planet Group) and a revolving panel of Indian travel experts and writers put the spotlight on interesting, and often quirky, corners of the world.

Features: On show are the unseen sides of known places, and even parts unknown. The launch issue searches for the perfect sorbet in Sicily, finds the hidden cafes of New York, and goes hot air ballooning in Turkey. All told with stunning pictures, crisp writing, and an insight into local culture, as well as exhaustive, practical information.

Insider: Insider knowledge from resident writers, expert advice, and hints and tips from readers makes up the Insider section. Every month, readers’ travel questions are answered in ‘You Ask Us’, besides helping people travel via films, books and TV with ‘Destination Sofa’, while the best in travel products and packages are also covered.

Mini Guides: Each issue of Lonely Planet Magazine India carries 6 tear-out mini guides to the readers’ favourite cities. Each mini-guide is a holiday idea in handy, foldable form, offering up-to the-minute recommendations for things to do, and places to eat and stay. All that readers have to do is tear, fold, and head out.

SUMMER OF DISCOVERY
Continuing to inspire the Indian traveller to travel well in the summer of 2010, the April issue of Lonely Planet Magazine India reveals a SUMMER OF DISCOVERY! It stays true to its philosophy and takes the reader to explore the secrets of places they thought they knew.

Vardhan Kondvikar Editor comments “This summer, Lonely Planet Magazine India gets you your culture fix, taking you to places you only thought you knew. Too many places are filed away in our minds as a one-line idea, and they’re so, so much more: Vietnam’s a heck of a lot more than the war, for example, and there’s a whole heap of Ireland beyond Guinness and leprechauns. Sikkim has a bigger heart than you’d have ever imagined, and Pondicherry, it turns out, has better food than France.”

This month’s, readers can experience a White Night – one of the famous nights of endless sun – in Russia, hit an impromptu beach party in Cuba, take a walk around eternal (and eternally lovely) Rome, and spend time in Los Angeles – in the Oscar week!

Even the short weekend breaks have a twist to them: the magazine takes one to Lansdowne – ever heard of it? – and for luxury holidays in Udaipur and Raichak. The pull-out Mini Guides this time include Tokyo, Hyderabad, Jodhpur, Copenhagen, Munich and Bhopal.

This issue’s different in the sense that it travels beyond the obvious everywhere: beyond Russian winters and St. Patrick’s Day parades in Ireland and monasteries in Sikkim: if we ever wanted to see the fun-loving other side of a famous tourist destination, the side the locals know, Lonely Planet Magazine India’s April 2010 issue takes you there.

Lonely Planet is arguably the most iconic travel brand. It was founded in 1972 by Tony and Maureen Wheeler after they completed an overland journey from London through Asia and on to Australia. Realising there was a huge gap in the market for books on such travel; they published their first book from a basement flat in Sydney. 

Today Lonely Planet publishes 500 titles covering every corner of the world, from destination guides to general travel, which includes the Blue List and more. It sells over 6.5 million books every year and is the UK market’s leading guidebook publisher. Its 365 professional authors cover a vast array of known and unknown places. www.lonelyplanet.com, with 6 foreign language versions, scores 49 million page impressions with 5 million unique visitors, every month. Lonely Planet has over 10 television series screenings in over 150 countries.

 

 
 

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