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Experts Recommend Pantene for Damage resistant hair

 
 

India’s largest association of hair experts –NHBA, celebrity superstylist Dilshad Pastakia and Sushmita Sen certify Pantene as the brand they trust and recommend.

 
 
New Delhi, March 25th 2008: India’s largest association of hairdressers & beauticians, NHBA, & Leading Celebrity Stylist Dilshad Pastakia came together today to recommend Pantene for Damage Resistant Hair. Joining the experts at this exclusive beauty meet was actress and diva Sushmita Sen. The star and the experts engaged in a “Lively” hair conversation about hair hazards and the importance of the right shampoo and conditioner to make hair stronger against damage. And to assert that all of them believe that Pantene is the brand that they trust and recommend, they signed their names on a certificate that proclaimed “Experts Recommend Pantene for Damage Resistant Hair”. 
 
     
   
     
 

Speaking on the endorsement, Dr. Blossom Kochchar, President – NHBA said, “I have always been a user of Pantene and have experienced for myself the superior protection it offers against damage.” NHBA is a body of hair experts who understand hair and as the President I can vouch for the fact that NHBA recommends Pantene shampoos and conditioners for Damage resistant hair. ”
Leading Bollywood Celebrity Stylist Dilshad Pastakia cleared a few beauty myths and stressed upon the importance of protecting hair against damage with the use of trusted and recommended products. She said “Excessive coloring/bleaching of hair, overuse of heat appliances and harsh straightening treatments are the key factors leading to damaged hair. To carry new and experimental styles you first need to ensure that your hair is healthy, strong and protected from damage. That is why it is important to use a shampoo and conditioner that understands hair and is based on years of advanced research to make your hair stronger against damage. I trust only Pantene and recommend Pantene Shampoo and conditioners to all my clients.”
Alison Roughly, Senior Scientist, P&G Beauty shared how Pantene shampoo and conditioners worked to achieve damage resistant hair. ”Pantene is specially designed to smooth and condition hair for protection leading to damage resistant hair that is well-balanced, well-nourished and beautiful”.
Pantene Brand Ambassador Sushmita Sen, while sharing her story of how she battles and wins over hair damage, said, “I spend a lot of time under harsh lights and my hair is subjected to daily styling and brushing that causes damages. It is reassuring to know that NHBA and Dilshad Pastakia recommend Pantene shampoo and conditioner to make my hair resistant to damage because that's what I have been using for ages and have come to trust it blindly. "
Super Stylist Dilshad Pastakia, who is responsible for the way stars like Shahrukh Khan, Preity Zinta, Rani Mukherjee and Shahid Kapoor look, also presented a special Pantene Shine Summer Look.  Three lucky Delhi girls will have a chance to win a special styling session with Dilshad where she will style the Pantene Shine Summer Look on them.
About Pantene
Pantene with Pro-Vitamins protects hair from damage, provides radiance and shine, in addition to strength and conditioning benefits, so as it nourishes and protects each strand, making hair 10 times stronger against damage.
Launched globally in 1947 and in India in 1991, Pantene was voted as the shampoo “preferred by 80% of India’s most beautiful women” in a 2005 study conducted by A.C. Nielsen (the world’s No.1 market research firm) in association with Cosmopolitan magazine and has received accolades the world over, including the prestigious Readers Digest Superb Brand Award.
Pantene Pro-V shampoos are available in at general and chemist stores, and modern retail outlets. Pantene Shampoos are priced at Rs. 164/- for 400 ml, Rs. 99 for 100 ml and Rs. 54 for 100 ml. Conditioners are available as 90 ml and 200 ml options prices at Rs. 65 and Rs. 125 respectively.

PANTENE GLOBAL SHINE STUDY
A recent Pantene Shine research study by global scientists from the Oxford hair Foundation, Yale University, and P&G Beauty using the latest eye-tracking technology revealed that the eyes are drawn to visible shine and distracted by flyaway strands dry areas and split ends. If your hair is healthy and shiny, it frames the face, and people get to see the real you. Shiny, healthy hair has a positive influence on creating positive first impressions. Several factors are responsible for loss of natural shine, such as excessive use of heated styling appliances, re-bonding, colouring, and build-up from styling products; environmental damage like pollution and UV damage; and dandruff, where itch-induced scratching of the scalp leads to scratching of the hair fibre causing damage to the cuticle layers. This damage lifts the hair cells, leading to evaporation of moisture, which compromises the way hair strands reflect light, and makes it look dull and lifeless. Women whose hair radiates natural shine are viewed as sexy, healthy and confident. Whether curly or straight, each strand can now radiate shine with Pantene with Pro-vitamins and goodness of Coconut Oil.
Pantene has been part of the international beauty regime from the 40s Ava Gardner-inspired ‘sausage roll’; to the 50s Marilyn Monroe Hollywood glamour and perfect housewife-inspired ‘beehives’; to the 60s Vidal Sassoon ‘geometric wedge cut’ and Bridgette Bardot-inspired blond long looks; to the 70s Charlie’s Angels-inspired free-falling curls, flicks and perms; to the 80s Melanie Griffith Working Girl looks; to the emergence of supermodel and celebrity-driven ‘Jennifer’ and ‘Meg’ looks of the 90s; into the millennium with the introduction of amino pro-v complex into shampoos – a new generation in hair care that allowed women to exude individualism with loose, and sexy hair; to 2006 looks that are about easy glamour, personal style and healthy hair that radiates shine.
Let Pantene add shine to your life with 5 Variants:

  • Pantene Smooth & Silky for Healthy, Shiny, Straight Look - Helps smooth roughness, straighten hair, reduce frizz, and keep hair sleek and shiny
  • Pantene Hair Fall Control for Stronger more Beautiful Hair - Reduces Hair Fall due to breakage by up to 50% within just Two Months
  • Pantene Long Black for the Long and Black Hair Look - Darkens each strand of hair uniformly from root to tip through intense moisturization
  • Pantene Lively Clean for Healthy, Lively, Grime-free Hair - Transforms dull, oily, grimy and weighted down hair to lively, healthy hair
  • Pantene Anti-dandruff for Dandruff-free Scalp and twice as strong hair - Helps you prevent the recurrence of dandruff while making hair strong and soft

 

 

 
 

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